October 1–2, 2013, Nova Kakhovka, Kherson Oblast — Sixth-grade students of General Education School #3 planted, on the school plot, medicinal plants purchased the previous day during an excursion of their senior mates to the Botanic Arboretum in the village of Michurino. The activities were carried out within the framework of the Global Green Action Week and the Green Consumer Week’2013 campaign “Environment on Your Plate.”

During the excursion, 26 ninth to eleventh-grade students saw various plants cultivated for growing in the Kherson region in order to be used in nutrition and medical treatment. The plants included some exotic ones, which had undergone adaptation to Kherson fields. Gardeners reported on health benefits of such fruits as persimmon, fig, ziziphus, and pomegranate. The students were also told about properties of medicinal plants. Ten species of such plants were selected and purchased for the school plot.

Next day, 30 sixth-graders, guided by biology teacher and MAMA-86-Nova Kakhovka member Iryna Kucherenko, planted the plants on the plot. In the process of their work, they were told about the medicinal plants and their effects on human body.

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Green Consumer Weeks in Ukraine – week-long concentrated awareness campaigns aimed at popularizing environmentally responsible consumption and focused on one of important themes of sustainable consumption – have been carried out since 2012 by the Ukrainian National Environmental NGO "MAMA-86" with support from the Swedish Society for Nature Conservation and in collaboration with various partner organizations.

The Swedish Society for Nature Conservation has been conducting similar campaigns in their country in October for many years running. These campaigns have helped significantly increase public awareness of advantages of environment-friendly way of living, develop a legal framework that encourages sustainable consumption and prohibits or limits supply of environmentally harmful goods and services, as well as form a circle of eco-responsible producers and sellers who, on their part, further the transition of the Swedish society toward more sustainable consumption behavior.