October 3, 2013, Sumy — Theme-based lessons were delivered at the Sumy Oblast’s schools within the framework of the Global Green Action Week and the Green Consumer Week’2013 campaign “Environment on Your Plate.” An objective of the lessons was to develop a frame of reference for schoolchildren, specifically with respect to sustainable food.

The head of the MAMA-86 Sumy Oblast Branch, Serhiy Lustenko, reported that it was an attempt to form skills that would allow the students to analyze what foods were bought by their families. According to him, the lessons resulted in the children’s increased awareness of environmentally friendly foods.

Materials produced by MAMA-86 for the campaign were used for the lessons.

Please see pictures from one of such lessons, delivered to the 7th class of Trostyanets School #3, on the MAMA-86 Facebook page:
https://www.facebook.com/media/set/?set=a.527258364023758.1073741849.190090101073921&

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Green Consumer Weeks in Ukraine – week-long concentrated awareness campaigns aimed at popularizing environmentally responsible consumption and focused on one of important themes of sustainable consumption – have been carried out since 2012 by the Ukrainian National Environmental NGO "MAMA-86" with support from the Swedish Society for Nature Conservation and in collaboration with various partner organizations.

The Swedish Society for Nature Conservation has been conducting similar campaigns in their country in October for many years running. These campaigns have helped significantly increase public awareness of advantages of environment-friendly way of living, develop a legal framework that encourages sustainable consumption and prohibits or limits supply of environmentally harmful goods and services, as well as form a circle of eco-responsible producers and sellers who, on their part, further the transition of the Swedish society toward more sustainable consumption behavior.