September 29, 2013, Kyiv — The tea-party “Your Yummiest Jam Day!” was carried out in the Art Picnic of Slava Frolova pavilion at the Expocenter of Ukraine. It was organized for all comers by MAMA-86, the Mystic Masala club and the host within the framework of the Green Consumer Week “Environment on Your Plate” and the Global Green Action Week.

The organizers treated their guests to grass tea, organic apples, home-baked cookies, and jam that was cooked right in the process of the party. The guests also brought their own jam, helped each other to it and shared recipes.

While the adults were discussing sustainable food, kids made birdfeeders of used plastic bottles. In breaks between rains, the birdfeeders were hung on trees near the pavilion.

During the event, representatives from MAMA-86 distributed, among participants and other visitors to the pavilion, printed materials produced for the Week: “Sustainable Food. What Is It?” “Factsheet for Your Deliberation,” and “Sustainable Food: Ten Steps toward Nature.”

According to Mystic Masala Head Dmytro Mazurenko, face-to-face communication is utterly important for purposes of a sustainable food campaign, because “environment begins from an open dialogue, from trying to listen to each other.” “By listening to each other we’ll be able to really solve these issues,” he said.

Please see pictures from the event on the MAMA-86 Facebook page:
https://www.facebook.com/media/set/?set=a.516643585085236.1073741841.190090101073921&type=3

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Green Consumer Weeks in Ukraine – week-long concentrated awareness campaigns aimed at popularizing environmentally responsible consumption and focused on one of important themes of sustainable consumption – have been carried out since 2012 by the Ukrainian National Environmental NGO "MAMA-86" with support from the Swedish Society for Nature Conservation and in collaboration with various partner organizations.

The Swedish Society for Nature Conservation has been conducting similar campaigns in their country in October for many years running. These campaigns have helped significantly increase public awareness of advantages of environment-friendly way of living, develop a legal framework that encourages sustainable consumption and prohibits or limits supply of environmentally harmful goods and services, as well as form a circle of eco-responsible producers and sellers who, on their part, further the transition of the Swedish society toward more sustainable consumption behavior.