October 4–6, 2013, Sumy — Within the framework of the Green Consumer Week’2013 “Environment on Your Plate” campaign, the MAMA-86 Sumy Oblast Branch installed a tent in the downtown to distribute the campaign’s leaflets among passersby.

Over the three days, branch head Serhiy Lustenko with volunteers Oleksandr Bykovets, Oleksandr Mamay and Svitlana Kolodyazhna distributed over 2,000 leaflets “Ten Steps toward Nature” and “Sustainable Food. What Is It?”

Mr. Lustenko reported that in this way they wanted to get the important information across to people, encourage a dialogue of stakeholders, and involve them in collaboration at the local level. According to him, the action helped increase the consciousness of consumer and their awareness of environmentally friendly foods.

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Green Consumer Weeks in Ukraine– week-long concentrated awareness campaigns aimed at popularizing environmentally responsible consumption and focused on one of important themes of sustainable consumption – have been carried out since 2012 by the Ukrainian National Environmental NGO "MAMA-86" with support from the Swedish Society for Nature Conservation and in collaboration with various partner organizations.

The Swedish Society for Nature Conservation has been conducting similar campaigns in their country in October for many years running. These campaigns have helped significantly increase public awareness of advantages of environment-friendly way of living, develop a legal framework that encourages sustainable consumption and prohibits or limits supply of environmentally harmful goods and services, as well as form a circle of eco-responsible producers and sellers who, on their part, further the transition of the Swedish society toward more sustainable consumption behavior.